Online Leadership Elective (OLE) - Meaningful Marketing #1

REGISTER HERE : https://zoom.us/meeting/register/Lsa362tvSGy2L_IqKksjFw

Meaningful Marketing: Attracting Members Through Authentic Connection

Great marketing isn’t about creating flashy advertisements—it’s about connecting with people in meaningful ways and showing them how Toastmasters can help them achieve their personal and professional goals. The most successful clubs build awareness, generate interest, and grow membership by sharing authentic stories, creating engaging experiences, and consistently demonstrating the value of the Toastmasters program.

In this interactive session, you’ll learn practical marketing strategies that clubs can implement immediately, from developing a compelling club message and leveraging social media to promoting events, building community partnerships, and creating memorable guest experiences. Discover how to identify your target audience, communicate your club’s unique value, and turn curiosity into lasting membership.

Participants will leave with actionable ideas, easy-to-use marketing tools, and a simple outreach plan to increase club visibility, attract more guests, and strengthen membership growth. Whether you’re a Club Officer, Membership Chair, Public Relations Manager, or simply passionate about growing your club, Meaningful Marketing will help you market with purpose, build authentic connections, and inspire others to begin their Toastmasters journey.

Andrea Tantillo, DTM, has been a member of Toastmasters since 2016. She is a principal communications planner for the Houston-Galveston Area Council and was an adjunct instructor in the Entertainment and Media Arts department of South Arkansas College. Andrea served as the District 56 Public Relations Manager (2023-2024), volunteered as a Pathways Ambassador and Club Officer Training team member, and has served as President, VPM, VPPR, Secretary, and SAA in different clubs in District 56. She is a charter member of Timmons Talkers Toastmasters.

Andrea has more than 30 years of communications experience, including print and broadcast media, higher education, nonprofit fund raising, residential real estate marketing, and governmental sectors. She holds a Bachelor of Arts in English and Mass Communication from Southern Arkansas University and a Master of Science in Strategic Communications from Purdue University. She won a gold Excalibur Award from the Houston Chapter of the Public Relations Society of America for her work as District PRM, and, in her spare time, she manages her cat’s Instagram account with more than 9,000 followers.